This past Thursday, the Chinese American Community Foundation (where APF’s founding editor Dien Yuen also serves as executive director) and the Silicon Valley Community Foundation released two new reports on Chinese American philanthropy.
The main report, “For Generations to Come,” provides details on the demographic data, historically significant events, and trends that shape the giving choices of donors. Remarks and profiles of participants are included to help better understand how they express their philanthropic choices and interests.
“Honoring the Past, Shaping the Future” is a companion piece to the main report, and it acts as a snapshot of findings, with recommendations on how to further engage Chinese Americans in philanthropy.
The key findings include:
- Chinese American philanthropists in the Bay Area give to causes both here in the United States and around the world.
- Study participants share a strong vision of working to affect the life course and health of future generations. The issues they care most about include education, cultural access and civic engagement.
- Chinese American philanthropists are interested in engaging and providing resources to organizations that they have a personal affinity with the cause and where they feel personally connected to the organization.
- When engaging with a new nonprofit organization, Chinese American philanthropists conduct high levels of due diligence to maximize resources for the good of the community.
- Philanthropists are interested in giving monies to support a specific project or cause and for general operating support.
- Study participants focused their philanthropy on a variety of causes including education, cultural access and civic engagement, workforce and leadership development and Asian American services.
The research provides the following recommendations:
- Educate the community on causes, highlight nonprofits’ needs and provide exposure to potential donors to allow for increased resources.
- Consider peer to peer outreach when exploring new relationships with potential donors.
- Nonprofits should leverage the Chinese American community’s strong sense of connection to their family and broaden the definition of family to include the community at large.
Visit the report page to download the two studies and learn more about how Chinese Americans give.